...by QCI contributing guide to the Amway Labyrinth, David Brear:
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‘If you tell a big enough lie and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.
Joseph Goebbels (1897-1945)
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When I first began to examine the disturbing, ritual images (clean-cut, heterosexual couples with perfect smiles and perfect children, posing beside their shiny new ‘Dream’: cars, houses, pools, boats, etc.), which have been used to keep the vulnerable and unwary swallowing the ‘Amway’ myth, I was struck by the frightening similarity between this kitsch, Utopian propaganda and the sugary pictures once used to coat another poisonous lie. According to the ‘Amway’ myth: everyone, no matter what their class, profession or property can become the owner of an ‘Independent Business’ which (only through effort and unquestioning belief) has been proven to bring ‘Total Financial Freedom in 2-5 years.’ On closer inspection, this ambiguous fairytale turns out to have been adapted from a very specific, and revealing, pattern. In unambiguous terms, according to the same closed-logic of the movement’s controlling scenario: everyone who fails to achieve economic redemption in ‘Amway’, has only himself/herself to blame. Unfortunately (over a period spanning 6 decades), a veritable mountain of quantifiable evidence has proved the so-called ‘Amway Business Opportunity’ to be nothing more than a premeditated, closed-market swindle shielded by (effectively) unsaleable products and mystifying mathematics. The plain truth of the matter is that, behind all the reality-inverting ‘Amway’ propaganda, lurks a self-perpetuating, self-gratifying and progressively-more-expensive-to-play game of make-believe which has been rigged so that no one can win, except the sanctimonious little gang of charlatans who set it up. However, this soul-destroying, totalitarian racket is neither original nor unique. Therefore, it cannot be fully-understood in isolation.
Immediately after usurping absolute power in Germany, Adolf Hitler declared that ‘May 1st 1933’ would be the first ‘National Labour Day.’ Since the end of the 19th century, May Day had been the workers’ festival in Germany and many other European countries. Although the event was traditionally marked with mass-parades of trade-unionists, Socialists and Communists, Hitler now made a typically ambiguous promise - ‘National Labour Day would be celebrated as never before.’ During the final days of April 1933, the leaders of Germany’s trade-unions (agricultural and industrial), along with large delegations of workers, were summoned to Berlin. To give them the illusion that they were making a free-choice, many were offered airline, and train, tickets and accommodation, whilst (for the benefit of the totally positive ‘Nazi’ news-reels) a select few were welcomed at the Chancellery by a smiling ‘Führer’ with beer and sausages. On May 1st, Hitler gave one of his mesmerizing performances in front of an audience of over 100 000 cheering workers at Berlin’s Tempelhof airfield. His reality-inverting script was entitled: ‘Honour Work and Respect the Worker.’ The following morning, every German trade-union office was overrun by hordes of heavily armed ‘Nazi’ agents. At a stroke, all unions were demolished to make way for Hitler’s ‘National Socialist’ Utopia. Union funds were seized and democratically-elected union leaders captured en-mass, beaten-up and packed-off to ‘concentration camps.’ Hitler’s main partner in setting this treacherous trap was one of his most-obsequious acolytes, Dr. Robert Ley (1890-1945). Ironically, in German, Ley is pronounced ‘Lie’.
Robert Ley was born in rural Westphalia. He was the 7th child of 11 children in a family of poor peasant farmers. As a youth, he had escaped his humble origins and attended the Universities of Jena and Bonn to study chemistry. At the outbreak of WWI, Ley (aged 24) was one of the first to volunteer to go to the Western Front. After 2 years in the artillery, he then volunteered to become a pilot, but in the summer of 1917 he was shot down and taken prisoner. It is generally believed that Ley (who returned home with an incurable speech impediment) suffered brain damage when his aeroplane crashed. Despite gaining a shameful reputation as an overbearing, and vindictive, lecher, drunkard and bully, in 1920, Ley received a Doctorate in chemistry from the University of Westphalia. He went on to work as a food chemist for an arm of the I. G. Farben Chemical company in Leverkusen in the Ruhr. However, he couldn’t live with the fact that the Treaty of Versailles had awarded this region to the French. Thus, in 1924, Ley turned to extreme nationalism. When he lost his job (because of his drinking), he became a full-time ‘Nazi’ proselytizer. With his respectable academic title, Ley was welcomed into the fledgling movement with open arms. He immediately found himself in a position of power in a organization presented externally as a ‘political party’, but which internally was totalitarian (i.e. it was centrally-controlled and required of its core-adherents an absolute subservience to the group and its patriarchal leadership above all other persons). ‘Nazi’ recruiters generally targeted alienated veterans. They could be more-easily persuaded to buy into the self-gratifying delusion that Germany and Austria hadn’t lost WWI militarily…. The ‘Aryan race’ had been betrayed and forced to surrender in 1918, by industrial strikes which crippled arms production and supply…. These strikes were instigated by trade union leaders who were the agents of an evil international Communist/Freemasonic conspiracy controlled by sub-human Jews. In 1925, Hitler appointed Robert Ley ‘Gauleiter of the Southern Rhineland.’ He was subsequently appointed ‘Reichsorganizationsleiter’ (‘party organization chief’) and elected to the Reichstag. The celebrated American journalist and author, William L. Shirer (1904-1993), who met Ley on numerous occasions, described him as:
‘repulsive… tough, excitable, vulgar - a brawling roughneck. He seemed to me to have the instability, the sense of insecurity, that was common to most of the men around Hitler.’
Before the end of 1934 (as part of Hitler’s secret plan to tear up the Treaty of Versailles to reignite, and win, WWI), the defunct German unions were replaced by a single corporate structure. This was headed by Ley (who could not be held to account by his membership), presented externally as a non- profit-making association protecting the rights of all workers and arbitrarily defined by the ‘Nazi’ leadership as the ‘Deutsche Arbeitfront’ or ‘German Labour Front’ (‘DAF’). Over 25 millions workers, business owners and professionals were effectively forced to join - no one could legally work in the ‘Nazi’ Utopia without a ‘DAF Work Book.’ In reality, this document was part of a vast intelligence-gathering operation. At the same time, ‘Nazi’ labour-laws took away workers’ rights and reduced them to the position of serfs in a latter-day feudal system. As German employers were given the right to retain ‘DAF Work Books,’ employees were (effectively) barred from changing jobs. Collective bargaining was ended and strikes were outlawed. Powerless German workers could now be allotted an increasingly smaller share of the national income (i.e. the cost of living increased, but wages were frozen). Eventually, most were obliged to live at little better than subsistence level. By 1939, the total annual figure being systematically extracted from ‘DAF’ members in ‘dues’ has been estimated to have exceeded 1 billion Reichsmarks (about $200 millions). The ‘DAF’ had 7000 employees, but it relied on 135 000 ‘volunteers.’ In this way, the ‘Nazi’ leadership eventually acquired absolute control over a capital sum estimated at 5 billions Reichsmarks (about $1 billion).
In order to distract the population from reality, the ‘Nazi’ leadership created a parallel corporate structure, ‘Kraft durch Freude’ (‘Strength Through Joy’ ) or ‘KdF’ — a non-profit-making association providing a range of benefits and amenities for the German working-classes and their families. In 1937, this organization received 29 millions Reichsmarks from the ‘DAF.’ Obviously, this was mostly the workers’ own money. An avalanche of thought-stopping words and images was used to maintain the illusion that redemption was on hand. Concerts, operas, art exhibitions, etc. were organized. Many workers were given ‘free’ gymnastics and football training, whilst others received access to previously exclusive sports (golf, tennis, sailing, etc.). A number of gigantic ‘classless holiday-camps,’ etc., were also constructed. These gained prizes in international, architectural competitions. Hundreds of beach, lake and ski resorts were requisitioned along with ten ocean liners to take German workers on Atlantic, Baltic and Mediterranean cruises. The ‘Nazi’ Propaganda Minister, Joseph Goebbels, focused everyone’s attention on what were described as ‘the world’s first, purpose-built, classless cruise-liners,’ the ‘Wilhelm Gustloff’ and the ‘Robert Ley.’ The launch of the 25 000 ton ‘Wilhelm Gustloff’
in Hamburg on May 5th 1937, was an international event attended by tens of thousands of bedazzled believers along with a flock of bleating propagandists. ‘Nazi’ news-reels, newspapers, brochures, magazines, posters, etc., all reflected the same ritual images of prosperous workers and their happy families enjoying the pure air and freedom of the high seas onboard their dream boats. For a short period, ‘KdF’ was the largest travel agency in the world. The holidays it supplied, although Spartan and tightly regimented, were amazingly cheap. Meanwhile, the ‘Nazi’ leadership was free to embezzle huge amounts of workers’ cash from the ‘DAF.’ Robert Ley gave himself an enormous salary. As well as private railway carriage, a fleet of luxury cars and villas in a number of cities, Ley bought himself a country estate near to Cologne and began hoarding art and antiques. His drinking, womanizing and boasting now knew no bounds.
In February 1933, whilst attending the Berlin Motor Show,
Hitler had made another ambiguous promise: Only 1 in 50 men owned an automobile in Germany, compared with 1 in 5 in America.… every German would, therefore, be given the opportunity to own a car… these would be sold for less than 1000 Reichsmarks (the cost of a motorcycle at that time) and make no profits. Although most free-thinking observers recognised this as being impossible (the cheapest, German-produced car on the open-market was 1 500 Reichsmarks), over the next few years ‘Nazi’ propagandists elaborated the ‘Volkswagen’ or ‘People’s Car’ lie until the truth became almost unthinkable. Obviously, many oppressed workers needed to believe in the ‘People’s Car,’ and the concept had existed prior to the Hitler usurping power. As early as 1927, the renowned Austrian automotive engineer, Dr. Ferdinand Porsche (1875-1951),
published a series of sketches of a proposed, lightweight, low-maintenance, rear-engine, family vehicle, capable of 100 kph. By the early 1930s, some prototypes had been built to his designs; first by Zündapp (whose directors withdrew because of problems with the 3 cylinder water-cooled engine), then by NSU (whose engineers introduced a revolutionary torsion suspension and a flat 4 cylinder, air-cooled engine, but whose directors withdrew because of the depressed economic climate). At this time, Ferdinand Porsche seems to have been deliberately targeted by the ‘Nazi’ leadership. All alone and with his design company on the verge of liquidation, he was encouraged to request a meeting with the ‘Führer’ himself. Porsche was easily seduced. In 1934, he signed a government contract containing the following terms:
1). 3 prototype cars had to be available within 10 months.
2). They had to have a carrying capacity of 4 adults, or 2 adults and 3 children,
or 3 soldiers and a machine gun.
3). They had to be able to cruise at 100 kph.
4). Average fuel consumption had to be no more than 8 litres per 100 km.
5). The engine had to be air-cooled.
6). The retail price had to be less than 1000 Reichmarks.
Hitler was completely unqualified to design a car. He couldn’t even drive, but, for obvious reasons, Porsche felt obliged to play along with the story that the ‘People’s Car’ was originally the Führer’s own concept. At the same time, the ‘Nazi’ regime massively expanded the construction of the high-speed, Autobahn, road system. Again, this project (although touted as the part of the ‘Führer’s great vision to free the masses and unify the Reich’), had existed (albeit in a reduced form) prior to Hitler usurping power.
Predictably, Porsche’s design company, in reluctant partnership with the ‘German Auto Manufacturers Association’ (RDA), found it (effectively) impossible to remain within the 1000 Reichsmarks price limit. The 3 prototypes didn’t appear until 1936; thus, missing the 10 month deadline. The Porsche company and the RDA were in breach of contract, so the project could be conveniently restructured under the banner of a further off-shoot of the ‘DAF’, ‘Gesellschaft Zur Vorbereitung des Deutschen Volkswagen’ or ‘German People’s Car Planning Group Inc.’ (‘GeZuVor. GmbH.’). The ‘Nazi’ propaganda machine went into overdrive - 300 millions marks of accumulated ‘DAF’ funds would be committed to building the ‘Largest Automobile Factory in the World’, it would employ 70 000 people and be capable of producing ‘1.5 millions vehicles a year; Greater Capacity than Ford.’ Daimler-Benz was subcontracted to build 30 test-vehicles. In 1937, the Stuttgart coachbuilders, Reutter, delivered 30 exhibition prototypes in the form of saloons, drop-head coupés and open-tourers. Meanwhile, the workers’ ‘DAF’ money financed a team of architects and engineers (some of whom had been recruited from Ford in the USA) to plan the construction of a vast Utopian factory/metropolis. On May 26th 1938, Hitler laid the cornerstone at the little town of Fallersberlen (birthplace of Heinrich Hoffman, the composer of ‘Deutschland uber Alles’). A flock of around 150 ‘Nazi’ propagandists were in attendance along with a claimed 70 000 people. A smiling ‘Führer’ was filmed in the passenger seat of an open-tourer mobbed by his deluded admirers.
To wild cheering and thunderous applause, Hitler proudly declared that his new car would be called the ‘KdF-Wagen,’ and his new factory/metropolis, ‘KdF-Stadt.’
In reality, this carefully stage-managed event was just a cruel charade, because (whilst it remained in ‘Nazi’ hands) the ‘People’s Car’ was the bait in one of the most-devious advance-fee frauds in history. The switch soon appeared — a counterfeit direct sales scheme or ‘savings plan’ instigated and controlled by the ‘Nazi’ leadership. At this time, there were about 75 exhibition prototypes in existence and they were constantly being shipped around to fairs and festivals all over Germany. Millions of convincing brochures and magazines were circulated. These featured strangely-familiar, ritual images of prosperous workers and their smiling families enjoying the pure air and freedom of the open road in their dream cars. Similar posters appeared in factories and public places.
‘Strength Through Joy announcement (August 2nd. 1938)’
1. ‘Each German, no matter what their class, profession or property can become the buyer of a People’s Car’.
2. ‘The minimum weekly payment, including insurance, will be 5 marks. Regular payment of this sum will guarantee, after a period which is yet to be determined, the acquisition of a People’s Car’.
3. ‘Application for the People’s Car savings plan can be made at any DAF or KdF office, where further details can also be obtained. Factories and shops can submit collective orders’.
‘A People’s Car for every German — let that be our goal. That is what we want to achieve. Will all of you help in that; it shall be our way of saying thank-you to the Führer’;
During the latter months of 1938, masses of Germans felt obliged to apply for the ‘savings plan;’
no one was refused. The propaganda steadfastly pretended that 10 millions Germans would have a car by 1948. The authenticity of this fairytale could not be challenged in the totally positive world according to Hitler. However, the same fiction was widely-reported as fact internationally which, sadly, made it appear even more convincing. In this way, the ‘Nazi Propaganda Minister’ easily maintained an absolute monopoly of information. In reality, many Germans never actually began to pay for their ‘KdF Wagens’ whilst a huge percentage soon dropped-out, simply because the average worker had barely enough money to survive. It was then announced that, after 3 years, ‘regular savers’ would receive a ‘priority contract’ guaranteeing a ‘KdF-Wagen (subject to availability)’… production would ‘begin in September 1939.’ In the spring of 1939, Robert Ley gave a typically sanctimonious speech:
“Our God is the wonderful Law of Creation whose amazing unity of all things shows itself in wonderful flowers, in growing trees, in new born children, in the secrets of a mother, in the growth of our people, in work and accomplishment and creation, in life itself. It is joy we have in everything. How beautiful everything is. Do you feel the same way? I am so happy to be alive. A priest recently asked me: ‘but what about eternity?’ I replied: ‘A day in National Socialist Germany is better for me than all your Heaven.”
At the start of September 1939, less than 350 000 unquestioning Germans were actually still struggling to make their payments, convinced that in 2 more years they would be driving down an Autobahn in a shiny new ‘KdF’ dream car. The propaganda soon claimed that 50 ‘KdF Wagens’ had already been delivered (albeit to ‘special customers’). Even if these had been available to regular ‘contract holders,’ then the odds against getting one would have been almost 7000/1. In reality, Hitler was busy ensuring that the fulfilment of his ‘KdF’ fantasies would be postponed indefinitely, because, at precisely this moment, his long-planned invasion of Poland (facilitated by the Autobahn system) forced the leaders of Britain and France to declare war on the ‘Third Reich.’ The ‘Nazi’ leadership immediately posed as innocent victims – the Fatherland was being attacked by the agents of an ‘evil international Jewish/Freemasonic conspiracy’…. To save the ‘Aryan race,’ ‘KdF-Stadt’ would have to be turned-over to armaments manufacture…. The classless cruise ships, ‘Robert Ley’ and the ‘Wilhelm Gustloff’ (which had already been requisitioned to bring ‘Nazi’ volunteers home from the Spanish Civil War), would have to turned-over to the navy. In this way, not one of Hitler’s ‘KdF’ offers was honoured and not one cent was refunded. The majority of victims couldn’t face the ego-destroying reality that their admired and respected ‘Führer’ had deliberately cheated them. Those who could were obliged to remain silent. All free-thinking individuals challenging the authenticity of the closed-logic ‘Nazi’ myth risked systematic categorization, exclusion and destruction as ‘Traitors.’
During the early 1940s, some 65 000 all-terrain and amphibious, ‘type 82’,
‘type 128’ and type ‘166’ military vehicles (converted from Porsche’s designs) were supplied to the German army. There was also a ‘type 87’ military saloon car for high-ranking ‘Nazi’ officers. By 1943, ‘KdF Stadt’ was principally fulfilling the secret military objective for which it had always been intended - an aircraft repair factory, safe from attack because it did not feature on most RAF maps. However, during 1945, production of the notorious ‘V1’ flying-bomb began at ‘KdF Stadt.’ More than 3500 of these hit London, and the factory became a priority target for the RAF and USAF. After the War, the remains of ‘KdF-Stadt’ and the ‘People’s Car’ project were discovered by a British army officer, Major Ivan Hirst.
He was looking for ideas to rebuild the German economy, but which wouldn’t threaten British jobs. Although several people, including Robert Ley and Ferdinand Porsche, were arrested as a war criminals (12 000 – 20 000 POWs had been forced to work as slaves at ‘KdF-Stadt’ and many deaths had resulted) the ‘Volkswagen Beetle’ eventually became a world-beating product. Porsche was held without indictment for 20 months in Dijon, whilst Ley hanged himself in Nuremberg before his trial. ‘KdF-Stadt’ was renamed Wolfsburg.
In 1961, after a protracted lawsuit, the surviving victims of the ‘People’s Car’ swindle were offered the choice of a cheque for 100 Deutche marks or a discount of 600 Deutche marks on a new ‘VW Beetle.’ Also in 1961, Volkswagen paid the Ringhoffer-Tatra group of Czechoslovakia 3 millions Deutsch marks. In the face of overwhelming evidence, members of the Porsche family accepted that a significant amount of the original ‘People’s Car’ design (particularly, the body styling, torsion suspension and rear-mounted air-cooled engine) was, in fact, copied by Ferdinand Porsche from the revolutionary designs of Professor Hans Ledwinka. These had been patented by Tatra in the early 1930s, and had featured on the ‘T97 Tatra’, first produced in 1936. Prior to WWII, although faced with a mystifying labyrinth of corporate structures which was deliberately designed to isolate the ‘Nazi’ leaders from liability, the directors of the Tatra company had filed a lawsuit against ‘KdF,’ but this automatically disappeared when Hitler’s forces rolled down his nice new Autobahns into Czechoslovakia.
In 1998, to avoid several immense lawsuits filed in the USA, Volkswagen set up a $12 millions private relief-fund to compensate the slaves whose misery had helped establish the corporation in world markets during the ‘Nazi’-era. Conveniently, by this time, only a few former-slaves remained alive.
As for Joseph Goebbels: In the spring of 1945 (as the Red Army approached Berlin), along with his wife, Magda, and 6 children,
he withdrew into the ‘Führerbunker.’ When Hitler shot himself on April 30th 1945, Goebbels was named as ‘Reich Chancellor’ in the ‘Führer’s’ will. The following day, Goebbels ordered an SS doctor, Helmut Kunz, to inject his 6 children with morphine and then break an ampoule of cyanide in each of their mouths. Kunz later claimed that Hitler’s own doctor and the children’s mother had actually administered the poison. About 15 minutes afterwards, Goebbels (probably) shot himself whilst his wife (probably) took cyanide. Their bodies (which were only partially burned due to a lack of petrol), were later identified by Vice Admiral Hans-Erich Voss.
Copyright David Brear 2008
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'If you tell a big enough lie and keep repeating it, people will eventually come to believe it.'
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